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Blog

Small Business - Marketing Strategy & Tactics

  • Business
  • Marketing & Sales

TacticsSay ‘strategy and tactics’, and it conjures various images!  Board games, Team Sports, personal development, life and more!  

It’s about creating structured, goal-oriented approaches to achieving desired outcomes!  

Welcome to Marketing Strategy and Tactics. No matter if you are a small Business operator or a conglomerate, you will know that every Business needs a Marketing Plan, strategy and tactics to achieve its goals, Business success! 

For small Business the foundation of any effective marketing strategy begins with knowing your audience and crafting a message that speaks directly to them.  

Let’s unpack that.  

A Marketing Plan clearly outlines a Business's advertising and promotional efforts and acts as a guide to engage target customers and achieve specific Business goals. It details the budget, strategies, marketing mix, and tactics to be adopted for a given time. 

Strategy is where you want to go, and the overall plan and guiding principle.  It’s the what, why and where and focusing your efforts to achieve your goals!  

Tactics are the ‘how’ you will get there! And you will through specific, real actions, tools and tasks adopted to implement your strategy. 

Key areas for application include, 

  • Business Strategy and Growth. Strategy: improve customer satisfaction to grow retention rates.  

  • Tactics: provide relevant staff training, implement a customer feedback system, and act on responses. 

    Read more …

Tax News- Payday Super - How it works

  • Tax
  • Business

TaxesPayday Super is a change to how you calculate and when you pay your employees’ super guarantee.  

From 1 July 2026. Super guarantee payments must be paid to an employees’ super fund at the same time as paying qualifying earnings (QE), on payday, and received by the super fund within 7 business days. 

There are some exceptions to the 7-day deadline, such as for new employees. 

 

Need help, have questions contact us today, Blackburn Accounting. Let us help you navigate the changes. We also offer a range of services to support small and family Businesses which include Family Business Management, Cashflow Mangement and Business Development.

 

The ATO also provides information on their website. 

Feature Article – Inflation – Who's to Blame! - It's Back!

  • Business

InflationInflation! Yes, it’s back! Not happy Jan!  

And the question everyone is asking, ‘Who is to blame?’ 

Before we go down that bunny-hole let’s reflect. 

We first explored this conundrum back in March 2024. We examined ‘Inflation and Interest rates 70 Years 1970 to 2024’ then followed with ‘Inflation - What’s it all about! Where did it come from?’ 

It was an interesting and enlightening journey that revealed, amongst other things, the policy adopted to beat inflation.

I.e. ‘In Australia, the Reserve Bank (RBA) conducts monetary policy and is a means to control inflation. This policy aims to achieve goals of price stability, full employment and economic prosperity and welfare of Australians. It does this by targeting inflation at between 2-3%. By raising interest rates, the Reserve Bank aims to deter consumer spending and limit the purchase of higher risk assets.This policy was applied in 2023 with total rate increases of 1.25% per annum.

In this strategy framework, last year, the Reserve Bank (RBA) cut rates three times as inflation declined. The last rate cut was in August.  

Time passes, and although inflation has fallen since its peak in 2022, it has risen in the second half of 2025, with annual inflation running above the 2.3% target on all measures. Inflation! It’s back! 

To counter this, at its first meeting in February 2026, the Reserve Bank Board lifted interest rates by 0.25% percentage points.  The new cash rate is 3.85%, up from 3.6%. 

The RBA issued a statement saying, ‘it considers inflation is likely to remain above target for some time. Capacity pressures reflect, in part, the greater momentum in demand seen in recent months. Growth in private demand has strengthened substantially more than expected, driven by both household spending and investment.’ ‘Activity and prices in the housing market are also continuing to pick up’, while conditions in the labour market were also a ‘little tight’. 

There you have it! And begs the question, who’s to blame? That has seen finger-pointing and accusations played out in the media. 

  • The RBA Governor suggested ‘the pickup is due to a combination of factors across a broad range of components and sectors’ and was reluctant to assign blame or accept it. 

  • In the Reserve Bank Statement on Monetary Policy overview, February 2026, it was stated ' Australian economic growth and inflation have been stronger than expected compared with six months ago.' 'some of the increase is driven by capacity constraints' . 
  • Inflation is impacted by ‘a time of uncertainty’ as nervous global markets and investors respond to the changing trading environment. It’s a fluctuating landscape with no rules!. 

  • An influx of English cricket tourists' spending during the recent Ashes tour series hit the headlines as ‘Blame the Barmy Army’ for the rate rise. Claims that associated spending on accommodation, food, flights and related items were a driving force behind a rise in inflation.     

  • Household spending over the year remained high, up 5% compared with December 2024, according to ABS Business stats just released. There are recent declines in some areas post-Black Friday and promotional sales, while demand in others rose. 

  • One Tech retail giant attributed its recent record sales to customers defying the cost-of-living pressures and upgrading to the latest computers, phones, games, and other gadgets. 

  • Record high ‘runaway’ Government spending was stated by the RBA Governor as fueling inflation, contributing to the need for this latest rate increase.  
  • Treasurer Chalmers has argued that private sector spending is fueling inflation, not public sector spending. 

  • Years of low and weak productivity growth are part of the problem equation. 

So, what does this mean, how are we affected?  Consider these differing views, thoughts, and opinions.  

  • Some experts suggest that much of the recent rise in inflation will be temporary. 

  • Others say mortgage holders should brace for more rate rises this year. 

  • The RBA expects headline inflation to climb higher to 4.2% by June, up from 3.8% in 2025. 

  • Governments to help lower inflation can reduce spending levels in the near term and, in the longer term, help boost the supply side of the economy. 

  • Keeping inflation low and around target is vital in terms of maintaining and maximising living standards in Australia.  

  • In the longer term lower and more stable inflation can ultimately reduce borrowing costs over time. 

  • Increased productivity is a way to dampen inflation. 

  • Fighting inflation is harder in a tight jobs market, with lower than average unemployment and rising spending according to a Reserve Bank spokesperson. The housing construction industry cited, with finding a tradie in WA, the example of a symptom.
  • Many households with large mortgages will feel the pain as related repayments increase. Additionally, the cost of living expenses also add to this financial pain. 

  • Tighten your belt, throw your hands in the air, shop wisely and carefully! Are you suffering from cut-back fatigue? Or travel, take a holiday, buy a new car! How much you are affected, little or severvely usually depends on your financial circumstances. Always has and always will be. 

  • Watch this space, rising inflation can be good for your superannuation.  There's more to this in the finer detail. Speak with Blackburn Accounting your Family Business Specialist if you need advice on Superannuation and Retirement Planning and Business matters.

Whose to blame!

To sum up, strong private demand, robust consumption at the end of last during a time of low unemployment and not to mention the effects of high Government spending has fuelled inflation resulting in the latest rate rise!

Watch this space!

Join in the conversation. Terms to know include: headline inflation, capacity constraints, market conditions, volatile items, inflationary pressures, and discretionary spending. 

 

Tax News - Report Cash Sales

  • Tax
  • Cashflow
  • Business

Tax NewsReminder from the ATO that its focus is on Businesses that use cash to avoid their tax and Business obligations.  

It stresses that this behaviour isn’t just a bad habit, it's a deliberate action that affects everyone and undermines the integrity of the tax system, erodes public trust and reduces funding for essential services. It also gives dodgy Business an unfair advantage over those doing the right thing. 

To detect Businesses that aren't doing the right thing the ATO is using sophisticated data and analytics and targeting cash-only Businesses that deliberately avoid their obligations.

The ATO encourage, don’t put your Business or workers at risk.  

If you are a small Business owner, it’s important to understand your responsibilities and take the steps to get it right.  

Have questions, need help? Blackburn Accounting is your Family Business Specialist. We can assist with all your taxation and accounting needs. Contact us today. 

  

Cashflow Strategy No.12 - Employing the Right People

  • Cashflow
  • Business

CashflowEmploying the right people at the right time helps support you and your Business development. It helps set you and your Business up for success. 

Do your recruitment homework!.  

  • Before hiring do your research and sums. What are the total costs, and implications including their entitlements, pay rates etc. Ensure you match your Business needs, and employment costs to their skills, abilities and productivity. Make sure all the ducks line up. 

  • Be flexible with employment arrangements and options. Roster to peak periods, consider employment options, casual, or permanent to suit your needs. Is outsourcing viable or practical for some tasks?  

  • Develop ‘good’ staff.

    Read more …

  1. Series - Succession Planning, Retirement and Superannuation – 8 Steps to Succession Planning
  2. Small Business – Starting a Business – What it Takes – 4 Steps to Success
  3. Leadership Series – Dealing with Bad Behaviour! 9 Standards, Tips and Tools
  4. Family Business – Keeping it Professional – 9 Ways to Do It!

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Gregg Mountford

"Tim has been our accountant for over 10 years and throughout that whole time, he has been very professional, trustworthy, efficient and a pleasure to work with. He has the capacity to understand complex issues and his knowledge is always up to date, providing a quality service."

Gregg Mountford Managing Director – Negotiator WA Pty Ltd

Leon Sainken

"Tim has been our accountant for the last eight years. He has an exceptional understanding of the for ever changing tax landscape which benefits all of his clients. As Tim has moved through his career we have followed, I think that’s testament to his ability!"

Leon Sainken Managing Director – LSA Advertising

 

 

Peter Shewring

"We have known Tim Blackburn since June 2007. He has been our accountant with the Glenrange Global Pty Ltd and Glenrange Enterprises refrigeration electrical engineering business and our food export business Auspies Pty Ltd to Russia."
Peter Shewring
Managing Director – Glenrange Global Pty Ltd

Peter Shewring

"During this time Tim has shown a professional aptitude to all matters of taxation and general advice for and to business, including the exporting business where there has been a high degree of complexity regarding accountancy, business strategies and taxation requirements.
From the exporting company inception, Tim travelled to Russia to facilitate Aussie Pie Pty Ltd for the compliance to both countries taxation regulations requirements.
Tim has the ability to place the customer and/or the company first, a rare commodity in today’s world."
Peter Shewring

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    • Tax Planning for Retirement
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    • Business strategy and structure
    • Expansion into new markets
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  • Industries
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