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Blog

The Importance of Strong Brand Image – How to Build, Repair and Rebuild

  • Business
  • Marketing & Sales

Brand Image

 

The importance and power of a positive Business image can’t be understated or underestimated.  This is how the world, and your customers, see you, and relate to you or not.  

No matter if you are a corporation giant or family small Business corner store, it's important to show what you stand for and what you stand by. Your Business principles, core values, and goals.  Your public image should be reflective of your Business.

 

Why it's important to build a strong brand image and identity

  • A strong brand identity helps raise awareness about your services and products to customers and potential prospects. 
  • Creating a positive Business image is vital as public perception helps build a customer following.
  • Your corporate identity, brand reputation, and how you are perceived by your customers, potential clients and community are critical to your success. 

And in a time of economic challenges, and market uncertainty consumers are looking for Businesses they can trust, believe in and respect. 

Customers want a feeling of stability and security during these turbulent times. 

 

In this environment, your brand IMAGE is crucial to building loyalty, positive relationships, relationships that see customers coming through your door and returning for more! Your words and actions need to resonate with your customers and deliver what you promise. Personal and Business credibility is key to your success.

The alternative, as we often see, is damaged reputations due to various misadventures that have customers abandoning you.

 

How to Build a Strong Brand Image 

Follow these steps: 

Read more …

Setting the Stage for Success

  • Business

Success Key

Unlocking Success – How to Get the Best Results for Your Business 

And don’t we all want that! 

If you’re not achieving the results you want our BBB is a must attend!

  • Learn How to build a Better Business, YOUR Business
  • Learn Strategies, Techniques and Tips to make your Business the success it and you deserve!

Take action today for a successful future, your future!  

Session dates – ‘Setting the Stage for Success’ 

Wednesday 1st November 2023

5.30pm to 7.30pm 

Venue 931 Albany Hwy East Victoria Park 

Tuesday 7th November 2023

5.30pm to 7.30pm

Venue 931 Albany Hwy East Victoria Park

Friday 17th November 2023 

9.30am to 11.30am Perth WA

ONLINE Zoom

Here is what you will learn from the Session:  

  • Understand the crucial elements to Realise a Better Business 
  • Identify the key roadblocks that are holding you back 
  • Develop clear direction and how to do it 

1 day Workshop – ‘Unlocking Success – How to Get the Best Results for Your Business’ 

Friday 8th December 2023

10am to 3pm

Venue 931 Albany Hwy East Victoria Park

Here is what you will learn from the Workshop: 

  • Crafting a solid Business Strategy that drives results 
  • Defining target audience and tailoring your offerings to meet their needs 
  • Implementing effective Marketing Strategies to reach and engage Customers 
  • Engage in activities and receive valuable related material  

To book your place, Click our link 

https://workshop.blackburnaccounting.com.au/

  

 

Building Better Businesses - Session dates

  • Business

 Unlocking Success – How to Get the Best Results for Your Business 

And don’t we all want that! 

If you’re not achieving the results you want our BBB is a must attend!

  • Learn How to build a Better Business, YOUR Business
  • Learn Strategies, Techniques and Tips to make your Business the success it and you deserve!

Take action today for a successful future, your future!  

 

Session dates – ‘Setting the Stage for Success’ 

Wednesday 1st November 2023

5.30pm to 7.30pm 

Venue 931 Albany Hwy East Victoria Park 

Tuesday 7th November 2023

5.30pm to 7.30pm

Venue 931 Albany Hwy East Victoria Park

Friday 17th November 2023 

9.30am to 11.30am Perth WA

ONLINE Zoom

Here is what you will learn from the Session:  

  • Understand the crucial elements to Realise a Better Business 
  • Identify the key roadblocks that are holding you back 
  • Develop clear direction and how to do it 

Success key

 

1 day Workshop – ‘Unlocking Success – How to Get the Best Results for Your Business’ 

Friday 8th December 2023

10am to 3pm

Venue 931 Albany Hwy East Victoria Park

Here is what you will learn from the Workshop: 

  • Crafting a solid Business Strategy that drives results 
  • Defining target audience and tailoring your offerings to meet their needs 
  • Implementing effective Marketing Strategies to reach and engage Customers 
  • Engage in activities and receive valuable related material  

To book your place, Click our link 

https://workshop.blackburnaccounting.com.au/

  

 

Superannuation Checklist

  • Superannuation
  • Business

Review Options on Pension Payments

The Government extended the Temporary Reduction in Minimum Pensions as part of the COVID-19 response for FY2023. This program has now finished and the minimum pension payments have reverted back to the normal rates from 1 July 2023. 

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Superannuation has many facets.  To get the best outcomes speak with a professional about the strategies best suited to your situation.

If you are a Business owner Blackburn Accounting is available to provide professional advice. We offer a broad range of services including personal, Family Business Management, Cashflow Management, Superannuation & Retirement planning, and Business Development. 

Superannuation updates - Check the ATO website for more information.

Business Insurance – Something Every Business Needs!

  • Business

checklist

Read on for our Useful Tips and 7 Point Business Insurance Checklist! 

Are you one of the Small Businesses, facing the key challenges of balancing your budget and cashflow in our current economic climate? 

Are the competing costs of running a Business, including labour and rising energy prices, along with cost-of-living pressures impacting consumer spending habits, leaving you financially strained. Have rising costs have become a significant concern. 

If you have answered yes, keep reading.

For many Busineses, in this environment profits are being squeezed as inflation rises affecting fixed expenses costs such as rent and utilities along with the increased cost of goods and services. Everything is more expensive, including the cost of Insurance premiums. 

And when looking for cost savings, reducing insurance coverage can be tempting. But consider carefully as the financial risk can be greater if a Business is not insured or adequately insured against unforeseen events.  Imagine floods, fire, or theft damaging, disrupting or destroying your Business. The financial consequences can be consequential! How would you recover?

Insurance is the protection every Business needs. Build the premium into your budget.

7 Point Business Insurance Checklist: 

  1. Review all your Insurance policies and check policy inclusions and exclusions.
  1. Has anything changed? Have you bought new equipment or vehicles, expanded your premises, signed a new lease, disposed of any assets or hired subcontractors?

Read more …

  1. Business Performance – 5 Strategies - How to Get the BEST results in a changing landscape.
  2. 7 Essential Tips to Spring Clean Your Business and Boost Productivity
  3. Building Better Businesses - Workshop Sessions - Attention Small Business -
  4. DIY or Engage a Professional - Ask the critical Questions to Make the Best Decision for You!

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Difference

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Gregg Mountford

"Tim has been our accountant for over 10 years and throughout that whole time, he has been very professional, trustworthy, efficient and a pleasure to work with. He has the capacity to understand complex issues and his knowledge is always up to date, providing a quality service."

Gregg Mountford Managing Director – Negotiator WA Pty Ltd

Leon Sainken

"Tim has been our accountant for the last eight years. He has an exceptional understanding of the for ever changing tax landscape which benefits all of his clients. As Tim has moved through his career we have followed, I think that’s testament to his ability!"

Leon Sainken Managing Director – LSA Advertising

 

 

Peter Shewring

"We have known Tim Blackburn since June 2007. He has been our accountant with the Glenrange Global Pty Ltd and Glenrange Enterprises refrigeration electrical engineering business and our food export business Auspies Pty Ltd to Russia."
Peter Shewring
Managing Director – Glenrange Global Pty Ltd

Peter Shewring

"During this time Tim has shown a professional aptitude to all matters of taxation and general advice for and to business, including the exporting business where there has been a high degree of complexity regarding accountancy, business strategies and taxation requirements.
From the exporting company inception, Tim travelled to Russia to facilitate Aussie Pie Pty Ltd for the compliance to both countries taxation regulations requirements.
Tim has the ability to place the customer and/or the company first, a rare commodity in today’s world."
Peter Shewring

(618) 64545831

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  • Home
  • About us
    • Why Us
    • Meet Tim Blackburn
    • How we do it here
    • What others say about us
    • How we meet your needs
  • Services
    • Accounting
    • Taxation
    • Tax Planning for Retirement
    • Cashflow management
    • Business strategy and structure
    • Expansion into new markets
    • Business development & advice
    • Family business management
    • Plans
  • Industries
    • Bookkeeping and Payroll Services
    • Estate Tax Planning
    • Health Services
    • Not-For-Profit
    • Property
    • Starting a new Business
    • Workshop Services: Presenter, Facilitator, Keynote Speaker
    • Accounting for Engineers
    • Fitness
    • Hospitality
    • Lawyers
    • Manufacturing
    • Pet Industry
  • Marketing
    • Workshops
  • Blog
  • Contact Us
    • Pay a bill
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