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It’s a must-have essential item, fundamental to best Business practice. It’s not an accessory, something nice to have, nor, should it be ignored or tampered with!
Good governance applies to a wide range of organisations, including private companies, public sector agencies, local councils, family business and charities. The structure of your Business will determine many aspects of governance.
Good governance is not something that only big business should worry about. Good ‘professional’ governance is crucial for any small Business if it is to survive.
Simply put, strong corporate governance helps improve decision-making, reduce risk, and help build a foundation for sustainable growth and a positive reputation. It’s your internal system of checks and balances, a framework supporting and safeguarding stakeholder and your Business interests.
SME’s unlike large enterprises with a full Board of Directors, may instead rely on external consultants, or advisory boards but still with the same objectives, that leadership decisions support the Business ‘health’, satisfying all legal requirements and moral obligations.
7 Key ingredients for effective governance are
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Clear Roles & Responsibilities: It starts here. Everyone involved in the Business should know and understand their responsibilities, what that means, and where their authority starts and ends. Importantly, their legal and ethical requirements and obligations.
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Decision-Making: the processes must be transparent. Document how key decisions are made, by whom and why i.e who has authority, who is responsible, who can sign and where decisions are recorded. There should be a clear and open path for all transactions.
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Ethical Conduct: adopt and implement clear codes of conduct (written & unwritten), to inform and guide behaviour. Promote and educate parties concerning matters such as conflicts of interest. Take these steps to foster and build a culture of integrity.
Make it a bumper time by starting your marketing campaign now!
Get in early, it’s an opportunity for small Businesses to boost their sales, engage with existing customers and attract new ones.
If you are a small Business owner, it is important to understand the significance of this shopping frenzy, now one of the busiest retail periods of the year.
Australians have eagerly embraced this American tradition and with cost of living pressures still biting, consumers are thinking smarter and are savvier about their festive spending. They are keen to grab bargains now and have most of their Christmas shopping done before December. Recent research found that 56% are spreading the cost. It was also revealed that Black Friday emerged as the biggest shopping day of 2024. Did your Business enjoy that success?
Black Friday 2025, if you are a small Business, no matter your Industry, explore the possibilities with these 5 Marketing Strategies
- Leverage digital platforms: utilise social media channels to boost your exposure, tease and influence your audience. Craft creative messages, run targeted adverts, and create specific landing pages. Personalise email marketing to loyal customers and reward them with special deals. Use hashtags to effectively spread your message.
- Create enticing offers: make deals tempting and build anticipation! More than just lower prices, consider bundles, conditional discounts and exclusive Black Friday products. Consumers can be encouraged to spend by offering free delivery or a bonus gift. Create a sense of urgency with limited-time offers or countdowns.
- Focus on Customer Connection: Small Businesses can gain an edge by emphasizing the human element, the ‘face’ behind the brand. Share your story and let customers connect with a real person. Build trust and loyalty and make it a memorable customer experience for all the right reasons.
- Embrace E-commerce to expand opportunities: make it easy and convenient for shoppers with ‘click & buy’ purchase options, digital payment methods and order processing. Provide flexible payment options. Less hassle for you and your Business.
- Get your Business House in order: Instore, ensure your premises are ready for increased customer traffic and you have sufficient and suitably trained staff. Online, make sure all systems are up to date and in good working order. Do a test run and have a backup system, Plan B.
To capitalize on this year’s Black Friday sales opportunities, crank up your marketing campaign and get your early bird deals out now!
Do you feel like your Business is sinking?
Are you drowning in paperwork, bills piling up?
Running a Business, getting on top of financial matters, can wear you down and at times be overwhelming. Not good with numbers, always juggling accounts. Is that you?
Don’t despair; there are solutions at hand.
Seek Professional advice. Contact Blackburn Accounting, we are your Family Business Specialists. We offer;
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personalized accounting
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help manage cashflow
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taxation minimization
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bookkeeping services
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assist with strategic planning and more!
If you identify with this, you are always on the ready!
Ready to take risk, be creative, innovative, and flexible. You are assertive, pro-active, anticipating change, embracing it, and taking advantage of every opportunity. This puts you in control and a dominant position over your competitors.
Business examples in practice.
A Business on the front foot might launch a new product to capture market share before its competitors react or boost sales growth. Menu innovation is an example where a leading restaurant, to support its global rollout and deliver sales improvement in 2026 has launched new menu items. Be tempted with a Caesar Burrito or Cali Burrito!
Another example is range innovation to drive sales for a major infant retailer. This approach has delivered early signs of revival by posting a leap in half-year profit. Along with exclusive branded products these are key drivers for launches in the coming second half of trade.
A rideshare Company, in a bid to ‘win the west’ has revealed it has signed a marketing deal with a prominent Eagle footballer. This promotion is to capitalize on the Eagles supporter base and belief that everyone in WA loves or hates the Eagles, so either way it’s a captive audience. This innovative move is aimed at taking on its opposition and to increase the Company’s share of the Perth market. Discounted rides and a pool of prizes are part of the promotion.
Never before have consumers been at greater risk of fraud, deception, and deceit.
Nothing and no-one is out of scope!
Welcome to the world of scamming, impostors, dodgy products, practices, and deals that are too good to be true!
Let’s look at the Scam ‘hit’ list!
Luxury goods, toys and exclusive items are being copied for the lucrative counterfeit market. Think you are buying one of those popular cute plush ‘dolls’, the must-have possession of 2025, buyer beware to avoid fakes. Or if you are buying the cheaper look alike version shoppers are being warned that these have failed some of the Australian safety standards.
With Christmas and the festive season only weeks away, fake texts and emails are already circulating. Scams using text messages impersonating Australia Post delivery services and trusted brands are becoming more common. Shoppers are being advised to be wary and stay alert if receiving messages that give a ‘bizarre’ list of instructions, have a sense of urgency and request personal information and bank details. Consumer Protection encourages consumers to report any incidents or concerns.
Complaints about dodgy services and practices in the beauty and cosmetics business have been received by Consumer Protection WA in the past year. Complaints of dodgy eyebrow tattoos, haircuts and Botox head the list highlighting poor service, practitioner skills, and misleading representation.
The agency spokesperson, however, suggests the number is likely to be higher than reported, as consumers are embarrassed for having used cosmetic services or about how they have been affected. Consumer Protection advises it welcomes and is open to receiving complaints of this kind.
Tips to avoid Cons, Scams and Dodgy deals:
- Stop and think before you act
- Don't click links or open attachments from unknown sources
- Never give out personal or financial information unless you have initiated the contact
- Use multiple-factor authentication and strong passwords to secure your devices
- Monitor your bank accounts and credit card statements for transactions and activity
- Verify Business and contact details independently
- Sight & check credentials of Providers/ Practitioners
- Check the ABN of Australian Businesses
- Be sceptical, if the offer sounds too good to be true, then likely it is false, fake or fraudulent
- Report to the relevant Authorities any suspicious activity

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